At HKUMed, I've led the management and growth in users for the international audiences. The main international audience outreach for HKUMed is through Twitter and LinkedIn.
Since I began managing and leading these two platforms, the followers have grown from a few hundred to over 12k followers in less than a year. I launched the LinkedIn channel and since, the page has grown to over 3,000 followers.
The content being distributed has also diversified, including videos, user engagements, infographics, live press conferences, and news media appearances.
Here are examples of the content on Twitter and LinkedIn.