HKUMED COVID-19 Content for Social Media

Since early February, I worked in the team at HKUMed that created COVID-19 related content to share across social media. The material has been shared across Twitter, Facebook, Instagram, and LinkedIn in English as well as Chinese.

To everyone's surprise, it has been a major success. The content developed during this period helped to establish HKUMed social media accounts into a must-follow destination for the pandemic related information.

The success was also noticed by Twitter, and I was able to secure $20,000 USD ad credit sponsorship for these campaigns.

Here is a sample of some of the content :

http://www.med.hku.hk/en/covid-19/articles/suitable-disinfectants

Not all disinfectants are suitable for the skin, as some may cause irritation or pain. The following are disinfectants, concentration, and exposure time that are suitable to use on skin and have been shown to inactivate other coronaviruses by 99.99%. #KnowtheFacts #COVID19 pic.twitter.com/WyZjyIkav7
— HKU Medicine (@hkumed) March 12, 2020

http://www.med.hku.hk/en/covid-19/articles/impact-on-women

Q: How are women affected by the disruption from the outbreak?

A: Globally, women provide the majority of health services. School closures will affect women as they provide the majority of informal care to children. Women who do both are doubly affected. #KnowtheFacts #COVID19 pic.twitter.com/11diou37JG
— HKU Medicine (@hkumed) March 11, 2020