Since early February, I worked in the team at HKUMed that created COVID-19 related content to share across social media. The material has been shared across Twitter, Facebook, Instagram, and LinkedIn in English as well as Chinese.
To everyone's surprise, it has been a major success. The content developed during this period helped to establish HKUMed social media accounts into a must-follow destination for the pandemic related information.
The success was also noticed by Twitter, and I was able to secure $20,000 USD ad credit sponsorship for these campaigns.
Here is a sample of some of the content :